Why Get Inbound Certified? #HubSpot #Inboundmarketing

About a month ago I finally finished my Inbound Marketing Certification from HubSpot. I am always looking for new ways to increase my skills and make positive contributions to my job. This one fits the bill 100%, plus it is free.

I have been looking into HubSpot as a product offering at the Agency where I work, Norex, for quite some time and Inbound Certification is essential for becoming a partner. The course covers the following:

Inbound Fundamentals
  • Essentials of an Effective Inbound Strategy
Attract
  • Optimizing Your Website
  • The Fundamentals of Blogging
  • Amplifying Your Content with Social Media
Convert
  • Creating Content with a Purpose
  • The Anatomy of a Landing Page
  • Perfecting the Conversion Process
Close
  • Sending the Right Email to the Right Lead
  • The Power of Smarketing
  • Taking Your Sales Process Inbound
Delight
  • Cultivating Happy Customers

All the elements of their inbound methodology. Like all courses and conferences you will pick up useful fundamentals but most importantly you will step back and think about what you are doing. What has been effective? What could you improve and how can you engage and delight your customers?

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