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  2. E-Mail:
  3. LinkedIn: —
  4. Personal Blog: —
  5. Twitter: @jeffsmeltzer12
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About Me

Marketing and Communications Manager experienced in both online and traditional marketing. Including, managing online marketing activities for the two major telecommunications companies in Atlantic Canada, along with leading client services for a web development/online marketing agency, advertising sales and account management for the oldest independent newspaper in Canada and marketing, public relations, advertising and online management for a leading Iridium Reseller and manufacturer of MetOcean solutions and custom Defense & Security products.

My skills include email marketing, social media, SEO and website based marketing campaigns in addition to print and internal marketing. With particular expertise in managing the relationships between internal web developers, outside creative agencies, regional marketing managers and sales teams. Ensuring that marketing campaigns are integrated across all platforms to deliver a cohesive experience.

I am creative, skilled in project and account management, adept at setting strategic goals and experienced working as a marketing resource for internal and external customers.


  • Marketing Strategy
  • Campaign management
  • Event Planning/Management
  • Creative Development/Branding
  • Email marketing
  • Inbound Marketing
  • Online user experience
  • Search Engine Optimization (SEO)
  • Web and print content development
  • Project management
  • Account management
  • Sponsorship
  • 8 years’ experience in marketing and event planning
  • 5 years’ experience in sales and customer service


  • Email marketing platforms (Simplycast, MailChimp, Exact Target)
  • Content Management Systems (DotNetNuke, WordPress, Drupal)
  • HubSpot
  • Google AdWords
  • Google Analytics
  • MS Office (Word, Outlook, Excel, Powerpoint)
  • Basecamp
  • Social Media (Facebook, Twitter, LinkedIn, Instagram)

Professional Experience

MetOcean Telematics, Halifax, Nova Scotia
Marketing and Communications Lead- 01/2017 – Present

  • Developing and managing the company’s strategic marketing plans
  • Implementing a reseller onboarding program
  • Planning and logistics for over 25 international trade shows annually
  • Lead strategy for International trade shows
  • Management of all online and traditional marketing programs
  • Social media management
  • Managing online advertising
  • Email marketing strategy, execution, and analysis
  • SEO optimization planning and implementation
  • Project lead for all marketing initiatives including company website redevelopment
  • Public Relations, writing company press releases and media relations
  • Marketing budget planning


The Chronicle Herald, Halifax, Nova Scotia
Key Account Manager- 03/2016 – 01/2017

  • Managing a list of key strategic accounts
  • Forecasting and tracking key account metrics
  • Developing long-term relationships with local agencies and marketing specialists for the purpose of recommending multi-media marketing and advertising strategies
  • Planning and executing media campaigns

Norex, Halifax, Nova Scotia
Account Manager – 09/2014 – 01/2016

  • Client services including account and project management.
  • Business development; cultivating relationships with new and existing clients. Including leading sales presentations and client meetings.
  • Articulated measurable business results around technical deliverables for clients.
  • Served as the point of contact for managing client expectations and directing resolution of project issues in an oversight capacity.
  • Managed SEO programs and client reporting.
  • Developed Inbound marketing and SEO products for the agency.
  • Created and edited white papers, eBooks and blog posts as part of the content marketing strategy.
  • Oversaw inbound marketing strategies including email marketing, social media and blogging for the firm.
  • Created sales presentations specific to client needs showcasing Norex products and offerings.
  • Team Management, including, creative oversight, budgeting and capacity planning.

Bell/Aliant, Halifax, Nova Scotia
Email Marketing Manager – 03/2014 – 09/2014

  • Developed email-marketing strategies to increase brand awareness and optimize new sales and upsell opportunities.
  • Created KPI scorecards for all email and online marketing initiatives.
  • Responsible for email collection strategies and overall email list growth.
  • Delivered weekly reporting of website analytics, insights and recommendations for email programs and online advertising initiatives.
  • Played a key role in the implementation team involved in the selection and onboarding of a new Email Service Provider.
  • Responsible for email customer retention strategies.
  • Created a customer segmentation strategy to promote products based on customer behaviour and purchase history.

Eastlink, Halifax, Nova Scotia 
Online Marketing Manager – 08/2010 – 03/2014

  • Implemented and managed a successful email marketing strategy that has helped Eastlink engage current customers and increase company revenue.
  • Managed the implementation of two corporate re-brands for all online properties.
  • Planned digital marketing campaigns, ensuring their integration with social media and traditional marketing initiatives.
  • Oversaw and managed outside agencies to create online marketing materials to promote new product launches and promotional campaigns.
  • Headed a project team to select a new Content Management System (CMS) and managed the entire project.
  • Managed the relationship between internal sales teams and marketing with agencies, designers and service providers.

Eastlink, Halifax, Nova Scotia
Marketing Coordinator – 09/2008 – 08/2010

  • Wrote all internal marketing communication (direct mail, bill messages, box messages, on-hold messaging etc).
  • Coordinated direct mail campaigns.
  • Scheduled all ad avails nationally.
  • Managed all corporate sponsorship requests for both residential and business.
  • Developed an online strategy to improve customer experience on and was promoted to the role of Online Marketing Manager.

Eastlink, Halifax, Nova Scotia
Commercial Business Representative (Sales) – 03/2008 – 08/2008

  • Business to business sales of internet, telephone and entertainment services to both small and large business customers.
  • Brought in over $30, 000 per month in new sales and was consistently one of the top 2 sales representatives.

Ottawa Folk Festival, Ottawa, Ontario
Festival Consultant – 01/2008 – 07/2008

  • Remotely trained operational staff and developed templates for volunteer promotion and site planning.
  • Assisted in sponsorship recruitment and secured key sponsors for the festival.

Ottawa Folk Festival, Ottawa, Ontario
Site/Special Event Coordinator – 06/2006 – 01/2008

  • Organized all aspects of the festival production timeline, from site planning to tear-down post-festival.
  • Coordinated all applicable City of Ottawa permits and licenses.
  • Created sponsorship information packages, negotiated major sponsorship agreements.
  • Managed the creation of advertising materials and website updates for
  • Produced advertising materials and managed a number of concert series and special events as fundraisers for the festival.

MBNA Canada Bank, Ottawa, Ontario
Customer Marketing Specialist – 11/2005 – 06/2006

  • Promoted consolidation and balance transfer products to existing clients, bringing in over $100, 000 per month.
  • Was awarded the “Directors Club” for above average monthly sales, an award given to top-tier sales reps on a monthly basis.

Volunteer Experience

The Atlantic Film Festival, Halifax, Nova Scotia
Social Media – 09/2013 & 09/2014

Music For the Cure, Halifax, Nova Scotia
Co-Founder/Event Manager/Artist Relations – 10/2008 – 03/2009

13th Annual Chronicle Herald Parade of Lights, Halifax, Nova Scotia
Volunteer – 2009

United Way, Ottawa, Ontario
Pledge Captain – 2005

Rogers TV, Ottawa, Ontario
TV Camera Operator/Film Crew – 2004 – 2005


AdWords Fundamentals
Google – 05/2015

Inbound Certification
HubSpot – 09/2017

Google Analytics Academy 
Certificate in Mobile App Analytics Fundamentals – 12/2014

Google Analytics Academy 

Certificate in Ecommerce Analytics: From Data to Decisions – 07/2014

IAB Canada, Halifax

Integrated Digital Marketing – 05/2013

IAB Canada, Montreal
Certificate, Social Media Marketing – 02/2011

Mount Saint Vincent University, Halifax

Courses in Public Relations – 2001 – 2003

Dalhousie University, Halifax
Bachelor of Arts, History – 1997 – 2001


Please visit my LinkedIn profile, for references, additional references available upon request.


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